Blue Cross Blue Shield, Group Health Insurance, and Medicare Resources
Serving Fort Myers, Lakeland, Sarasota, and all of West, Central, and Southwest Florida

BAY INSURANCE

Health Insurance Options for Critical Illness, Accident, and Hospital Indemnity Plans

For over 25 years, Bay Insurance has helped provide access to affordable health insurance for Florida residents in Sarasota, Fort Myers, Lakeland, Tampa, Naples, Bradenton, Bonita Springs, and across West, Central, and Southwest Florida.

As a local agency representing Florida Blue, Bay Insurance offers a variety of health insurance products to support the needs of individuals, families, and businesses.

From BlueOptions, PPO, HMO, dental, group coverage, and hospital indemnity plans, Bay Insurance provides informational support for those exploring health insurance solutions.

Contact Our Agents

Transparency in Coverage

Technology With a Personal Touch

Our experienced insurance agents are licensed professionals who understand the evolving landscape of the health insurance industry and the variety of plan options available to meet individual and business needs. They utilize modern tools and technology to help explore coverage options from a range of providers.

While our agents bring knowledge and experience, they also reflect our commitment to customer service and integrity. The handshake in our company logo represents the relationships we strive to build — grounded in trust, transparency, and long-term support. At Bay Insurance, we believe in treating each person as more than just a policyholder — offering personal service every step of the way.

We Make It Easy

Individual Health Insurance, Group Health Insurance, Florida Blue, Blue Cross Blue Shield — when it comes to health coverage, Bay Insurance helps simplify the process.
For decades, Florida Blue has supported individuals and businesses in exploring available healthcare options. As your local agency for Florida Blue, Bay Insurance provides access to a range of coverage solutions tailored to different needs and preferences.

Bay Insurance also offers the convenience of four office locations — in Fort Myers, Sarasota, Lakeland, and Tampa — making in-person support easily accessible. Clients across Florida continue to rely on our team for licensed, knowledgeable assistance with their health insurance questions.

View Our Locations